Strong brands live at the intersection of business strategy & people’s lives.
Your brand lives at the point where your organization touches people’s lives—for better or worse. That point of contact forms a memory and (over time) a reputation. Your brand is your reputation; it is the thoughts & feelings (accurate or innacurate) people have about your products, services, or organization. Your brand is not what you say it is. It is what other people say—and feel—it is.
Like your personal reputation, you cannot control your brand … but you can shape it. You can invest in its development over time. You can influence its character. You can repair it (gradually) when damaged.
Branding is the art & science of managing your organization’s reputation. Alliant partners with our clients to build, manage, and maintain strong brands: rock solid reputations connecting business goals to people.
How We Think
Alliant Brand Structure
STRONG BRANDS require numerous interlocking elements operating in concert. The Alliant Brand Structure ChartTM illustrates our holistic approach to constructing, organizing, & maintaining brands.
What We Do
Our Services
Web Design
Alliant’s designers & developers follow both traditional waterfall design processes as well as agile development models to create the right digital platform for the right devices delivered on time & budget.
Brand Identity Design
Alliant’s brand identity designers create the tangible set of symbols representing your brand (name, logo, color palette, font choices, etc), as well as a system and strategy for their use.
Brand Strategy Design
Branding runs deeper than applying your logo to communication pieces. Our team works with you to develop a strategy for building, managing, and maintaining your organization’s reputation—your brand.
SEO
Alliant’s digital gurus develop custom solutions (on-page optimization, local optimization, AdWords campaigns, content strategy) to get your site ranked for search and seen by potential customers & clients.
What We’ve Done
Recent Work
Alliant Strong
Meet Our Team
Kevin Frank
President & Creative Director
Kevin Frank
President & Creative Director
Kevin is a 20-year seasoned veteran in the creative industry, with a proven track record in leading award-winning and effective brand campaigns. Having served in a wide variety of creative, account and brand management roles, he offers clients a unique combination of creative and strategic solutions. His work has been featured in the Big Book of Logos, and he has also received several design awards from design associations including the American Graphic Design Awards and The International Academy of Visual Arts.
Kevin co-founded Alliant Studios in 1998, and with the Alliant team has supported design needs and developed brand identity systems for hundreds of emerging organizations and established organizations such as United Way, Prison Fellowship, Consumer Electronics Association, ICF International and Allpoint. His creative vision and management strengths help Alliant Studios address client needs from both business and design perspectives.
He lives in Fairfax, VA with his wife Chrissy and four adorable designers in-training — Skyla, Brody, Grady and Cooper.
Rebecca Reiser
Account Manager
Rebecca Reiser
Account Manager
Rebecca is the voice of Alliant. More often than not, interacting with Alliant means interacting with Rebecca—and that is a good thing! Rebecca brings to Alliant 6 years of program management and corporate marketing experience. Most days you’ll find her adjusting schedules, balancing deadlines and cost restraints in order to “get things done” and achieve the best results possible for our partners.
Rebecca received her B.S. in Business Marketing from Liberty University in 2007. She worked for several years at a large international manufacturing company before joining the Alliant team in 2011.
Rebecca loves all things food, fashion, and music and she enjoys many a weekend at local shows around town.
Chris Anderson
Chief Brand Strategist
Chris Anderson
Chief Brand Strategist
In August of 2008—after ten years of professional experience in print, web, interactive, and identity design—Chris enrolled at Gordon-Conwell Theological Seminary to receive his Master of Divinity degree. Yet that odd career move may be the best way to understand who Chris is and what he contributes to Alliant as a designer, developer, and art director.
Chris is an irrepressible storyteller. “Anything worth saying is worth saying in story.” In fact, everything we do or say or write has a story lurking somewhere behind it. We cannot escape telling stories; we can only escape telling them well. Graphic design, of course, is the art of visual storytelling. Chris went to seminary in order to understand the really big stories—the ones that shape and give meaning to life. After earning his degree degree in 2012, Chris joined the Alliant team and now oversees all our efforts to spin straw into gold.
Chris married Jen (Hill) Anderson in 2005, and they are raising two young dictators—Jack & William.
Rachael Swanson
Accounting Director
Rachael Swanson
Accounting Director
Rachael Swanson balances more than just “the books” at Alliant Studios. Rachael is a CPA and received her degree in Business Administration and Accounting from Biola University. She worked in public accounting for several years before venturing into the private sector. At Alliant, Rachael leverages 13 years of experience to better serve both clients and management. She is dedicated to helping Alliant foster long-term relationships with our clients by providing timely and accurate financial information.
On the weekends, you will most likely find Rachael cheering her kids on at the baseball field, tending to her vegetable garden or out on the town with her husband.
Will Rees
Developer
Will Rees
Developer
Will has 10 years experience as a web developer. He worked the majority of his career in higher education, but also as a consultant working with small businesses in Northern Virginia and New Mexico. Will degreed in English in 2004 from George Mason University and did post graduate studies in Project Management. He joined Alliant in March of 2014.
Will has developed WordPress themes for general use as well as custom themes for clients requiring unique functionality and solutions. His daily technologies are HTML5, CSS3, PHP and jQuery. He also has a strong knowledge of SEO, cross browser compatibility, social media integration, Section 508 Compliancy, and making sure WordPress installs are secure, backed up, and always up to date.
Our Will Rees is not a DJ and doesn’t think you should listen to the other Will’s music; it’s not very good.
Dana Sow
Designer
Dana Sow
Designer
Dana received her BFA in Visual Communication Design from Virginia Tech in 2013 before joining Alliant that same year. She quickly proved her value to our team and brings quality to whatever she touches. In fact, Dana is probably the best kept secret of Alliant Studios, and if you try to poach her we will hunt you down and force you to listen to the other Will Rees’ electronica. It’s not worth it.
Dana needlefelts, presses flowers, & illustrates cards in her spare time while her sheltie Corbu warms her feet.