HammerZone Sports Marketing & Growth Assessment

HammerZone is evaluating opportunities to strengthen its marketing, customer experience, and long-term growth. This assessment is designed to gather perspectives from everyone on the team. There are no right or wrong answers. The goal is to identify strengths, uncover opportunities, and determine where additional marketing leadership and support can create the greatest impact.

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About You

Tell us a bit about yourself so we can weigh your perspective.

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The Big Picture

What does HammerZone do better than anyone else — and why do families choose us over another facility?

What do you hope HammerZone looks like in five years?

If you could fix or improve one thing about HammerZone, what would it be?

Our Customers

Who is our ideal customer, and which groups do you think we're underserving?

What keeps customers coming back — and what makes them stop?

What complaints or friction do you hear most often?

Programs

Which programs are strongest, and which are underused or deserve more promotion?

What new programs should HammerZone consider?

Marketing & Experience

What marketing is working right now, and what should we be doing more of?

Where does the customer experience break down — website, registration, or communication?

What marketing opportunities do you think we're missing?

Growth & Community

What age groups, markets, or new revenue streams have the biggest growth opportunity?

What schools, businesses, or local partnerships should we pursue?

The Role of Marketing

The important one.

What marketing tasks eat up too much of your time, or never seem to get finished?

If someone owned marketing full-time, what should they own — and what do you wish someone would take off your plate?

Final

What is one thing we haven't asked that we should know?

For Owners & Managers Only

Skip this section if it doesn't apply to your role.

Rank the organization's priorities from highest to lowest.

List these in order from highest (1) to lowest (10): Customer retention, New customer acquisition, Revenue growth, Brand awareness, Community partnerships, Facility utilization, Program growth, Employee engagement, Website improvements, Social media.

What should be the top three marketing priorities over the next year?

One year from now, what would make you say this partnership was worth every dollar?

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