Admittedly, there is more to creating websites than branding. The field of web design is dominated by several overlapping disciplines: Design, Development, Content Strategy, User Experience (UX), Search Engine Optimization (SEO), Social Media, and yes—Branding. Each of these disciplines can with some legitimacy claim dominance in the field. Each will pronounce, “My discipline is the most important; mine is the starting point and the ultimate measure of a good website.” The truth is that an effective web presence will require the interdependence of all these disciplines, and any one of them could be the best starting point given your individual goals.
At Alliant, we take a holistic approach to developing websites, and we aim for competency in all the necessary skill sets. Nevertheless, our primary focus and expertise is brand-centric communication design. And while branding is not the only factor to consider when creating a website, we believe it is the central paradigm for organizing all communication as a company—whether through spoken word, in materials passed from hand to hand, or broadcast over the internet.