|
|
Brand Strategy, Identity & Experiences
Everything we do falls under the brand-building umbrella. Projects that involve communication are opportunities to build and strengthen compelling brands and to position companies distinctively in the minds of their target audiences. Below is a quick overview of our capabilities:
Brand Positioning & Strategy
- Alliant Brand Audit™
- Competitive Analysis
- Positioning Consulting
- Verbal Branding: Naming and Message Development
Before you jump into the design phase, we recommend you have a clear positioning strategy as a foundation—What makes your company different? How will you communicate that difference? How will your project reflect that positioning? Each of these questions is central to your brand communication and should be answered before any design is underway.
We will work with you to analyze your existing communications and to develop a carefully-crafted brand message that will shape your next steps.
Brand Identity
- Visual Identity: Logotype and Symbol
- Style Guide and Standards Manual
- Brand Collateral
Whether you’re starting something new – a company, product, service, or event – or simply looking to refresh an established identity, one of our core specialties is creating distinctive logo and visual identity systems.
Brand Expressions
- Website Consulting
- Website Development and Design
- Brochure Development
- Annual Report Design
- Advertising
- Exhibit and Presentation Materials
While any project can seem like a one-dimensional effort, we start with an analysis of your target audience and overall brand message. With a foundational understanding of your company or organization, we are well positioned to connect you with your audience through whatever brand expression we’re working on.
The Other Stuff
- Environmental Graphics
- Outdoor Advertising
- Signage
We can also think and work outside the box. As part of our work with various clients, we have executed designs through a wide variety of media. If you have such a challenge, give us a call. We’d love to think creatively with you.
Strategic Partnerships
- Video Production
- Programming
- Copy Writing and Editing
We have formed strategic partnerships with a variety of talented companies that enhance our capabilities and allow us to focus on our core competencies. The process is seamless as we work closely with our strategic partners to ensure that your communication and branding strategy is applied consistently.
|
|
|
experimentation welcome
|
|
|
 pez sez:
A "touchpoint" occurs whenever your organization interacts with existing or potential customers. Are you making the most of these opportunities? |
|
|
|
|
